Small business. Serious SEO.
SEO agency for small businesses in London
SEO that brings in more enquiries, more customers and more revenue than it costs. Built for businesses with fewer than 10 people.
You talk to the person doing the work. We handle the rest.
From £450 a month · month to month
Revenue is what we measure. Not rankings.
- <10
People. The only size of business we work with.
- 1
Specialist. The person you talk to does the work.
- 0
Long contracts. Month to month, always.
Why SEO
Why should a small business use SEO?
Because your next customers are already searching for what you sell. SEO puts your business in front of them at the moment they're ready to buy, on Google and in AI tools like ChatGPT, without paying for every click.
They're searching right now.
People look up a plumber, a dentist or an accountant before they call anyone. If you're not there, a competitor gets the call.
It keeps working after the click.
Ads stop the day the budget runs out. Pages that rank keep bringing in enquiries, month after month.
It gets cheaper over time.
Every page, fix and mention builds on the last, so your cost per new customer keeps falling.
AI search is the new word of mouth.
ChatGPT, Perplexity and Google's AI Overviews recommend businesses they can find and trust online. SEO is how you get on that list.
Small can beat big.
Search rewards the most relevant answer, not the biggest budget. A focused local business can outrank a national chain.
Done properly, SEO isn't a cost. It's your cheapest source of new customers.
SEO should make you money. Not cost you money.
Every plan starts with one question: will this pay for itself? If we don't think it will, we'll tell you.
Talk to an SEO specialistAbout us
Small on purpose. Serious about results.
Small But Serious is an SEO agency for small businesses in London. We work only with owner-run businesses with fewer than 10 people, and we judge our work by one thing: whether it grows yours.
We're deliberately small. No big office, no account managers, no juniors learning on your budget. Just specialist SEO, done properly, by the person you talk to.
What we specialise in
Businesses under 10 people
Owner-run, no marketing department. We know how you decide and what an enquiry is worth to you.
Local SEO in London
Showing up when people nearby search for what you do, from Croydon to Camden.
Service businesses
Trades, clinics and professional services, where one new client can pay for months of SEO.
Independent ecommerce
Category and product pages that sell, not just rank.
AI search
Getting your business recommended by ChatGPT, Perplexity and Google's AI Overviews.
Every client gets
- A fixed monthly price, agreed upfront
- A plain-English report every month
- A reply within one working day
- Work on any website platform
Our approach
How we approach SEO strategy for small businesses.
We start with your numbers, not with keywords.
Start with the money.
What is a new customer worth to you? Which services earn you the most? That decides where we focus first.
Target the searches that buy.
We go after what people type when they're ready to call or buy: “emergency electrician in Hackney”, not “how does electricity work”.
Fix what's holding you back.
Speed, indexing, broken pages, technical errors. Fixed on your site, not listed in a PDF.
Build pages that convert.
Service pages, local pages and content that answer real questions and turn visitors into enquiries.
Earn trust.
Reviews, mentions and links from real websites, so Google and AI tools see you as the obvious choice.
Measure what matters.
Enquiries, calls and sales, every month. Then we double down on what works.
Quick wins first. Long-term growth always.
How we workWhat we do
SEO services for small businesses.
Local SEO
Get found when people nearby search for what you do.
SEO audit
A clear, prioritised list of what's costing you customers.
Technical SEO
Speed, indexing and site fixes, done for you.
Content & on-page SEO
Pages that rank and turn visitors into enquiries.
Ecommerce SEO
More sales from your category and product pages.
Link building
Real mentions from real websites. No shortcuts.
AI search optimisation
Get recommended by ChatGPT, Perplexity and Google AI.
- All SEO services
Who we help
Small businesses that grow with SEO.
If your customers search before they buy, SEO can work for you. A few examples:
Trades & home services
Plumbers, electricians, builders, cleaners
Example search: “boiler repair near me”
Clinics & practitioners
Dentists, physios, osteopaths, aesthetics clinics
Example search: “physio in Islington”
Professional services
Accountants, solicitors, consultants, architects
Example search: “accountant for small business”
Beauty & wellbeing
Salons, barbers, spas, personal trainers
Example search: “balayage specialist Shoreditch”
Independent shops & ecommerce
Online stores and local retailers
Example search: “handmade leather bags UK”
Property
Estate agents, letting agents, property managers
Example search: “letting agent Clapham”
Hospitality & venues
Restaurants, cafés, event spaces
Example search: “private dining room Soho”
Education & tutoring
Tutors, language schools, driving instructors
Example search: “GCSE maths tutor”
Don't see your sector? If people search for what you sell, let's talk.
Talk to an SEO specialistWhy Small But Serious
Why choose us over a bigger SEO agency?
Bigger isn't better when you're a small business. Here's what changes when you work with us.
| A typical SEO agency | Small But Serious | |
|---|---|---|
| Who you talk to | Usually an account manager who passes messages on | Your SEO specialist, the person doing the work |
| Contract | Often 6 to 12 months minimum | Month to month. Stay because it works |
| Who makes the changes | Often a report of recommendations for you to sort out | We make them on your site, whatever it runs on |
| What gets reported | Rankings, traffic and charts | Enquiries, calls and sales |
| Who they’re built for | Bigger clients with bigger budgets | Businesses with fewer than 10 people |
| Price | Packages, tiers and extras | One fixed monthly price, from £450 |
| If SEO isn’t right for you | A proposal either way | We tell you, and usually what to fix first |
Specialist SEO. None of the layers.
Talk to an SEO specialistPricing
From £450 a month. Month to month.
One SEO plan, built around your business. You'll know the exact monthly price before we start.
What “from £450” means.
£450 a month is where our plans start. A business with one location and a focused set of services usually sits close to it. More services, more locations or a tougher market mean more work, and a higher price. Either way, it's a fixed monthly fee agreed upfront. No surprises.
What “month to month” means.
No 6- or 12-month contract. You stay because it's working, not because you signed for a year. That keeps us focused on results every single month.
from£450a month
Every plan includes
- Your own SEO specialist
- Technical fixes made on your site
- Content and on-page work
- Local and AI search visibility
- A plain-English monthly report on enquiries and results
How it starts
A free 30-minute call. We look at your business, your site and your market.
Your plan and fixed price. What we'll do, in what order, and what it costs each month.
We get to work. On your website, not in a PDF.
Monthly report and call. What we did, what it brought in, what's next.
FAQ
SEO questions from small business owners.
How much does SEO cost for a small business in London?
Our plans start at £450 a month, month to month. The exact price depends on your goals, the number of services and locations, and how competitive your market is. You get a fixed monthly price before we start.
Will SEO pay for itself?
That's the only reason to do it. Before we start, we look at what a new customer is worth to you and how many people search for what you sell. If the numbers don't add up, we'll tell you, and usually what to fix first.
How do you measure results?
By enquiries, calls and sales from Google and AI search, not just rankings or traffic. Every month you get a short, plain-English report.
How long does SEO take to work?
Most small businesses see real movement in 3 to 6 months. Some technical fixes help sooner. Anyone promising page one in 30 days is guessing.
Is SEO better than Google Ads?
They do different jobs. Ads bring traffic for as long as you pay. SEO builds a source of customers that keeps working and gets cheaper over time. Many small businesses use ads for quick wins while SEO grows.
Do I have to sign a long contract?
No. We work month to month.
Do you make the changes on my website?
Yes, that's the point. We implement technical fixes, content and page changes ourselves, whatever platform your site is built on.
Who will I actually talk to?
Your SEO specialist: the same person doing the work. No account managers.
Do you guarantee rankings?
No, and be wary of anyone who does. We commit to the plan, the work and honest reporting on what it brings in.
Can you help my business show up in ChatGPT and Google's AI Overviews?
Yes. AI search optimisation is part of every plan: clear content, structured data and mentions on the websites AI tools trust.
Let's talk
Let's make SEO pay for your business.
Tell us a little about your business. Your SEO specialist will reply within one working day with an honest view: whether SEO will pay for itself, and what it would take.
- Reply within one working day
- No obligation
- No sales team